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PROFESSIONAL EXPERIENCE RECORD
JAN 08 - ONGOING - JORDAN
JE AUSTIN - USAID SABEQ SUPPORT PROJECT
SHORT TERM - MARKET DEVELOPMENT AND FOOD QUALITY SPECIALIST
- Met with the different stakeholders and identify the required and assumed role of the central wholesale market as a main player in marketing the agricultural sector in Jordan.
- Identified the gaps between the current situation of the central wholesale markets of Amman and Irbid, and the International markets in similar countries with same characteristics of Jordan.
- Prepared a strategic development plan that will incorporate the recommendations for the future expansion of the markets in the following fields: design, layout, services and facilities, market operations, auction market systems, post harvest techniques, food quality standards to best international practices
- Agricultural review of requirements of domestic sales versus export sales.
- Reviewed current food packaging and labelling standards with the existing agri-business sector within Jordan and formulate new proposals for new trade opportunities.
- Provided support and advise to local fruit & vegetable producer associations and exporters including recommendations and the introduction of new marketing initiatives in line with international standards relating to packaging and labelling of produce.
AUG 08 - ONGOING - ARMENIA
EUROCONSULTING MOTT MACDONALD - ACDI/VOCA
SHORT TERM -MARKET INFORMATION SYSTEMS DEVELOPMENT SPECIALIST
- Review of proposed Market Information System (MIS) currently Being Proposed by the Ministry of Agriculture.
- Validated, Refined and Finalized the current proposed MIS Approach and Strategy for a National Armenian MIS System.
- Assessed and made recommendations on the channels available for the sustainability of the proposed MIS.
- Identifed, Evaluated and Recommended potential SMS Providers, Software Platforms including web design for Alternative Systems for the Proposed Market Price Information of Agricultural Products.
SEPT 08 - KENYA / SOUTH AFRICA
INFRA-CO – KENYA GATSBY TRUST
SHORT TERM –WHOLESALE MARKET MANAGEMENT OPERATIONS SPECIALIST
- Review of operational and management procedures of two wholesale fruit and vegetable commission markets in Pretoria and Johannesburg.
- Prepared a pre-feasibility study for the future development of a new wholesale fruit and vegetable market in Nairobi, Kenya estimated cost of US $100 million dollars
APR 2008 – JULY 2008 - VIETNAM
NIRAS – ASIAN DEVELOPMENT BANK
QUALITY AND SAFETY IMPROVEMENT OF AGRICULTURAL PRODUCTS PROJECT
MEDIUM TERM – POST HARVEST OPERATIONS SPECIALIST
- Conducted a detailed assessment of the opportunities and constraints related to agricultural postharvest operations in Viet Nam, and prepared for local market groups a gross value financial analysis for selceted fruit and vegetable crops for domestic and export markets.
- Reviewed the existing market information systems, post harvesting techniques, including product grading and certification; and made recommendations on appropriate measures for enhancing institutional capacity and resources of these systems.
- Reviewed existing linkages between national and regional agricultural research institutes, and extension services for commercial crop production and postharvest operations; and incorporated into the project design appropriate measures to strengthen operational linkages on postharvesting and marketing.
- Devised a new market information system for agricultural producers
- Examined the feasibility of strengthening SME-assisted postharvest operations through the establishment of rural marketing centres responsible for supporting market driven product development.
- Assessed the existing capacity of public extension services for commercial crop production, marketing, product storing, processing and packaging; and recommended measures to strengthen the quality and safety of agricultural and agro-based products.
NOV 06 - NOV 07 KOSOVO
WYG INTERNATIONAL - EAR MARKETING SUPPORT PROJECT
EUROPEAN AGENGY FOR RECONSTRUCTION
SHORT TERM - FOOD QUALITY PACKAGING AND LABELLING SPECIALIST
- Review of current food packaging and labelling standards for existing agri-business sector within Kosovo.
- Provided support and advise to local fruit and vegetable producer
associations including recommendations and the introduction of new
marketing initiatives in line with international standards relating to
packaging and labelling of produce, thus increasing import substitution
and export trade opportunities for local producers and agricultural
processing companies.
- Advised and developed new guidelines for the Ministry of
Agriculture, Ministry of Trade & Industry and Ministry of Health in
the implementing of new legislation relating to national packaging and
labelling requirements relating to agricultural products.
JULY 2007- EGYPT
AFC - GTZ AGRO PROCESSING & FOOD QUALITY PACKAGING, LABELLING & TRAINING SPECIALIST
- Trained selected fruit and vegetable processing companies' engineers on the job in working on new
packaging and labelling materials used for the pickled vegetables and olive tables.
- Advised on cost effective methods of improving the pickling packaging and labelling processes.
- Offered advice on new techniques on Laboratory and participating workshop companies on EU sanitary and hygiene requirements relating to processing fruit and vegetable products.
- Demonstration on site activities that assisted local companies on the needed specifications, process, and information related to pickling packaging and labelling processes identifying the most suitable packages for each product of pickled vegetables and table olive type.
- Improving the existing pickling packaging and labelling techniques and advice solutions for solving problems of packaging and labelling (infection for the pickles etc.).
APR 07 - MAY 07, MACEDONIA
AHT GROUP AG - HORTICULTURAL MARKETING, SOUTHERN VARDAR VALLEY
KFK BANKING GROUP, GERMANY
AGRO PROCESSING & FOOD QUALITY SPECIALIST
- Identified local fresh & processed products from the SVV region with potential for sales in the EU and other potential buyers/markets which conformed with international standards.
- Prepared quality standards and developed other export trade related issues required for SVV regions fresh & processed products to be competitive in markets of former Yugoslavia.
- Devised the necessary packaging & labelling requirements for marketing of SVV regions fresh & processed produce to EU markets.
- Prepared a comprehensive handbook on the procedures and methodology for exporting agricultural products to EU member states.
- Carried out market research on domestic & export sales of fresh & processed products in Macedonia.
OCT 06 - APRIL 07 KAZAKHSTAN
WS ATKINS -TACIS - DEVELOPMENT OF THE FOOD INDUSTRY IN KAZAKHSTAN
SHORT TERM - FRUIT AND VEGETABLE FOOD QUALITY STANDARDISATION
AND CERTIFICATION SPECIALIST
- Analyse current technical regulations and standards relating to processed fruit and vegetable products.
- Identify a list of the technical regulations and standards required
for processed fruit and vegetables on an equal level to international
food standards.
- Meet with local agri-businesses and initiative harmonisation
programme for existing standards in Kazakhstan relating to key fruit
& vegetable processed products.
- Discuss and agree with local counterpart organisations about the
philosophy of harmonisation of international standards with existing
Kazak standards.
- Make project proposals and develop master plan on harmonisation
process for selected processed fruit and vegetable products and make
recommendations and presentation to the Ministry of Agriculture.
MAR 06 - NOV 07, KOSOVO
WYG INTERNATIONAL - EUROPEAN AGENGY FOR RECONSTRUCTION
MEDIUM TERM - MARKET INFORMATION SYSTEMS
& MARKET SUPPLY STRUCTURES SPECIALIST
- Designed and pioneered a new national Market Information System for
fruit, vegetables, livestock and animal products including extension
of market price information to five other countries within the Balkans
(See web site - www.food-ks.org ).
- Assessed and redesigned the marketing supply chain network for
wholesale & assembly markets throughout Kosovo, aimed at improving
local producer opportunities for marketing produce.
- Introduction of new food quality standards (including labeling and packaging) for locally grown products.
- Development plans for establishing three fruit and vegetable
wholesale markets / livestock markets conforming to international
management / quality standards agreed by the relevant local authorities.
- Establishment of five regional marketing agricultural advisory centres for local agri-businesses.
OCT 04 - JAN 06, UK
GERAUD MARKETS UK LTD
DEPUTY CHIEF EXECUTIVE
- Overall responsible for the management of 30 local authority market
contracts, with a portfolio of 30 staff and a budget of # 5 million UK
sterling.
- Development of the retail, wholesale, producers/farmers and speciality
food market business in over thirty cities throughout the UK.
- Managed a comprehensive UK Speciality Continental Events Programme throughout the UK.
- Responsible for co-ordinating and developing new local authority market
business in the UK.
SEPTEMBER 2005, SHANGHAI, CHINA
HALCROW UK
WHOLESALE MARKET OPERATIONS MANAGEMENT SPECIALIST
- Prepared proposals outlining design
and implementation plans for a new wholesale market development for
Shanghai, China. Including short and long term wholesale market
governmental national strategy.
AUG 04 - OCT 04,
VIETNAM, LAOS, KYRGYZSTAN
HELVETAS - SWISS ASSOCIATION FOR INTERNATIONAL CO-OPERATION
MARKETING CONSULTANT
- Prepared and explored a rapid
market appraisal for marketing agricultural produce opportunities in
Vietnam, Laos, and Kyrgyzstan.
- Edited and produced a high quality marketing brochure on
agricultural opportunities for local producers in South East Asia based
on 25 years worldwide agricultural marketing experience.
JUN 01 - JUN 04, KAZAKHSTAN
TACIS SUPPORT FOR AGRICULTURAL PRODUCERS VERTICAL
MARKETING PROJECT - 110190/C/SV/KZ
MEDIUM TERM TRADE AND MARKETING SPECIALIST
- Established and managed four new
successful and financially sustainable agricultural market extension
centres supporting small to medium sized agricultural businesses.
- Introduced new sorting, grading and packing facilities improving
local food quality at four existing Wholesale Markets throughout
Kazakhstan.
- Responsible for the development of a new fruit, vegetable and livestock wholesale market in Astana.
- Carried out detailed comparative advantage assessment and made
recommendations in identifying areas of export trade potential and
import substitution opportunities.
- Introduced new grading standards for fresh food products and identification of improvements to current quality standards.
- Harmonisation of local and EU standards for agricultural food products.
- Implemented a National Market Information System in partnership with Ministry of Agriculture of Kazakhstan.
JAN 03 - NOV 03, BANGALORE, INDIA
FOOD AGRICULTURE ORGANISATION OF THE UNITED NATIONS
WHOLESALE AUCTION MARKET OPERATIONS SPECIALIST
- Chief co-ordinator in the
development of the first wholesale fruit and vegetable auction market
in India, including introduction of auction marketing daily sales
procedures - Dutch /English auctions systems.
- Introduced quality standards for 206 locally grown products,
including systems for regulating and controlling supplies of fresh
produce to the market.
- Prepared an operational and implementation handbook for the daily operations and management of the new wholesale auction market.
- Created new trading opportunities for local producers by promoting
and establishing new farmer associations in rural areas including the
establishment of new producer groups.
- Introducing new post-harvesting marketing techniques to improve the
quality and presentation of local produce sold at the auction market.
- Strengthened the links between producer and consumer, by designing
and establishing 12 new cash and carry retail stores in the city of
Bangalore and supplying them with locally grown produce.
- Co-ordinated with the Indian Horticultural Marketing Board to
revise the National Daily Marketing Information Price System for fruit
& vegetables.
- Established rural collection centres equipped to sort, grade, pack, local grown produce.
- Prepared and implemented a promotional and publicity plan for the
wholesale market that promoted the market services and offered
incentives to service providers and buyers.
- Developed logistical guidelines to suit central auction systems
including the framing of policies, procedures, market rules and the
commercial relations with market functionaries.
JULY 2002 - SEPT 2002, KYRGYZSTAN
HELVETAS - SWISS ASSOCIATION FOR INTERNATIONAL COOPERATION
RURAL MARKETING AND TRAINING SPECIALIST
- Development of a comprehensive National Rural Advisory Development Service in Marketing
- Site visits to the Jalal Abad Oblast (South Kyrgyzstan) and
Issyk-Kul Oblast (North Kyrgyzstan) to review current marketing
practices and to improve rural marketing initiatives with local farms,
producer groups and food processing outlets.
- Advised on methods to improve the existing marketing supply structures for wholesale and retail trade.
- Made proposals and recommendations to KAMAS on improving the National Market Agricultural Information Systems
- Devise a comprehensive project work-plan/training programme for
local experts from the Rural Advisory Development Services with the
objective of introducing new marketing initiatives aimed at increasing
profitability for local producers.
FEBRUARY 2002, UZBEKISTAN
EUROPEAN UNION
TRADE POLICY AND MARKETING SPECIALIST
- Reviewed and developed existing
Wholesale Market network throughout Uzbekistan, particularly Tashkent
relating to fruit, vegetables and livestock markets.
- Carried out a feasibility study on existing marketing structures throughout Uzbekistan.
- Arranged and managed an agricultural study tour for senior officials from the South Kazakhstan Oblast (Shymkent).
MAR 00 - APRIL 01
MOSCOW - RUSSIAN FEDERATION
TACIS IMPROVING QUALITY CONTROL OF FOOD PRODUCTS
FDRUS 9704
LONG TERM FOOD QUALITY CONTROL / INSPECTION EXPERT
- Long term specialist responsible for the introduction of new quality control systems within the Moscow City Food Inspectorate.
- Designed and implemented new labelling and classification for
locally grown greenhouse, fruit and vegetable produce in line with
international food standards.
- Offered policy advice to the Ministry of Agriculture on initiatives to improve food quality within the Moscow Region.
- Made recommendations on improving existing food quality control
procedures especially relating to imported produce, and developed a
Training Programme for representatives of the Ministry of Agriculture
and Moscow Food Inspectorate towards this end.
- Identified and purchased suitable laboratory equipment to ensure
improved monitoring of food products in Moscow by the local inspection
service.
- Introduction of four pilot projects which marketed locally grown
greenhouse pre-packed produce from local farms in line with
international food standards to all sectors of the food distribution
industry.
- Modernised the existing inspection procedures on food products within the Moscow Food Inspectorate Service.
- Harmonised local food inspection standards and introduced new
international food standards for vegetable based on best EU food
practices.
- Introduction of new quality grading guidelines for fresh food
products and encouraging greater participation from all sectors of the
food distribution chain.
DEC 99 - JUL 00, MAY 00 & NOV 00
BLACK SOIL REGION - RUSSIAN FEDERATION
TACIS FARM RESTRUCTURING BLACK SOIL PROJECT FDRUS9602
MARKETING AND BUSINESS DEVELOPMENT SPECIALIST
- Medium term specialist responsible for the establishment of a
retail food shop for vegetable, dairy and animal products, including
advising on the shop refurbishment, equipment daily management
operations and developing a company business plan.
- Devising a marketing strategy for three large farms for the sale of vegetables, milk, cheese, flour and other dairy products.
- Identifying food retail opportunities for local farms and milk
processing plants and promoting the sale of locally produced canned
vegetables, processed dairy products and flour.
- Producing a Marketing Manual for Small/Medium Agricultural Enterprises on how to market their business.
- Developed a Business plan for a newly privately funded food distribution business.
- Responsible for five food quality, marketing and post-harvesting
workshops which led to improving marketing techniques for private
farmers.
- Advised the local agricultural extension centre in developing
schemes and quality circles which assist the efforts of local producers.
JUL 99 - NOV 99
WEST MIDLANDS ( WOLVERHAMPTON) UK
REGIONAL MARKETS MANAGER
Regional Markets Manager responsible for: -
- Directing the day to day operations of the regions food wholesale
and retail markets including managing human and financial resources of
over 70 staff and an annual budget of 7 million Euros.
- Devising new marketing initiatives that led to increased shop occupancy.
- Project Co-ordinator of a EU funded programme to modernise and
re-design the layout of the Wolverhampton Town Centre Retail Market
Complex.
OCT 98 - FEB 99, KAZAKHSTAN
SHORT TERM TACIS MARKETING PROJECT- FD KAZ 9702
RURAL MARKETING SPECIALIST-DEPUTY TEAM LEADER
Short-term rural marketing specialist directly responsible for :-
- Developing three new rural producer/ farmer markets in the Western Kazakhstan Oblast
- Promoting to international organisations the National Association
of Wholesale Markets Network of the Republic of Kazakhstan which
stimulated and improved trading links between other former Soviet
Republics and international companies throughout Europe
- Arranging training seminars to illustrate techniques to improve and
activate farmer participation in marketing activities including the
introduction of new quality standards
- Identifying private funding and working closely with the Ministry
of Agriculture to ensure the long term continuation of the National
agricultural market information system which ensured more competitive
pricing of products and linked trading and marketing activities to this
system, at wholesale and retail levels throughout Kazakhstan
- Initiated long term private funding for the sustainability of the National Market Information System
OCT 98, UZBEKISTAN - TASHKENT
MARKETING AND BUSINESS DEVELOPMENT SPECIALIST
Short term agricultural marketing specialist:-
- Met with a number of organisations including the Department of
Trade, Ministry of Agriculture and the Chamber of Commerce to examine
the future development of agricultural marketing, trade and
distribution of local produce.
- Examined plans to introduce new marketing initiatives for representatives of the food trade, including producers and traders.
- Made recommendations on improving existing food quality control systems.
SEP 96 - SEP 98,
ALMATY - KAZAKHSTAN
TACIS AGRICULTURAL MANAGEMENT, MARKET INFORMATION
SYSTEM & WHOLESALE MARKET PROJECT - FD KAZ9501
WHOLESALE MARKETING SPECIALIST - DEPUTY TEAM LEADER
- Long term Wholesale Marketing specialist on the Tacis AIM project
developing a pilot wholesale market in Almaty and a network of
wholesale markets throughout Kazakhstan.
- Examined the rationale and undertook a detailed feasibility study
for the development of a network of wholesale food markets in
Kazakhstan.
- Responsible for planning, designing and implementing the
development of a network of wholesale markets throughout Kazakhstan
which has been a widely acclaimed success by the Ministry of
Agriculture, Ministry of Finance and European Union.
- Developed site criteria for establishing wholesale and rural
markets including a detailed wholesale market planning and
implementation manual.
- Introduced new food quality control standards at wholesale level relating to fruit, vegetable, meat and dairy products.
- Prepared market design plans, company organisation structures,
tenders for refurbishment work including supervision of site works.
- Linked wholesale market activities with the National Market Information System.
- Established a National Association of Wholesale Markets in
Kazakhstan, aimed at improving trading links between oblasts and other
independent states, the first of it's kind in the NIS.
- Prepared a number of business plans and feasibility studies for
newly established wholesale market companies which stimulated private
investment from banking institutions and international foreign
investors.
- Visited numerous oblasts in Kazakhstan to examine and make
recommendations on the the development of agricultural marketing, trade
and distribution of produce.
- Introduced new marketing initiatives relating to improvements in
food quality to private farmers and state run processing plants.
JUN 94 - SEP 96, BELARUS
(SECONDMENT FROM CITY OF NOTTINGHAM)
EUROPEAN BANK / BRITISH KNOW HOW FUND
PROJECT TEAM LEADER/WHOLESALE MARKET SPECIALIST
- Project Manager responsible for implementing a new $ 10 million
EBRD funded wholesale food centre, the first of its kind in the
republic.
- Established a market information system to support the efforts of
traders and producers at all stages of the food marketing chain.
- Created a National Horticultural Marketing Board with the Ministry
of Agriculture with the aims of improving horticultural production and
agricultural trading activities.
- Developed a company business plan and easy to operate cost
accounting system ( balance sheets, income and expenditure statements,
profit and loss accounts, cash flows) to comply with international
banking requirements.
- Establishing food quality standards and food hygiene control
methods, food inspection service and providing on site training to
producers and traders to meet these standards.
- Devised and implemented a detailed training programme for all company personnel.
- Established trading links with a number of international trading partners.
MAY 96, BUDAPEST - HUNGARY
(SECONDMENT FROM THE CITY OF NOTTINGHAM)
WHOLESALE MARKET MANAGEMENT SPECIALIST
- Organised and developed an exchange programme between the newly
formed Minsk Wholesale Market and the Budapest Wholesale Market
Organisation.
- Established trading links with a number of international trading partners.
APR 96, POSNAN, POLAND
(SECONDMENT FROM THE CITY OF NOTTINGHAM)
MARKET MANAGEMENT SPECIALIST (
- Advised the Posnan Wholesale Market Company on expansion and
development plans including the introduction of a wholesale meat market
in line with new EU regulations.
OCT 92 - APR 93, UK, EIRE & WESTERN EUROPE
(SECONDMENT FROM THE CITY OF NOTTINGHAM)
EUROPEAN UNION
WHOLESALE & RETAIL MARKETS ADVISER
- Led a European Union Network of Cities in producing a report on the
social and economic implications of refurbishing and relocating
existing wholesale and retail markets within the EU.
- Presented a subsequent report to European Union officials in
Brussels with a view to obtaining funding on the redevelopment and
refurbishment of inner city retail and wholesale markets throughout
Europe.
MAY 91 - SEP 96,
CITY OF NOTTINGHAM
MARKETS AND FAIRS MANAGER
- Full management responsibility for the day to day trading
operations of all City Markets including 9 retail markets, a fruit,
vegetable and flower wholesale market , livestock / cattle market,
local cold store and abattoir.
- Controlled and managed the Departmental annual budget of 5 million Euros.
- Initiated Investors in People programme, including developing a new training and staff development scheme for employees.
- Responsible for designing plans and relocating the city's wholesale food market in 1995.
- Carried out negotiations with tenants on lease and financial matters, and EU inspectors on food hygiene regulations.
- Hosted and managed a number of Eastern European Study tours to the
UK with clear aims and objectives including visits from Warsaw,
Kazakhstan, Volvograd, Moscow, Yeravan, Sofia, Posnan, Gdansk, East
Berlin, Frankfurt, Minsk and Croatia.
JUL 85 - MAY 91,
CITY OF NOTTINGHAM
DEPUTY MARKETS AND FAIRS MANAGER
- Redesigned the layout of two urban city retail markets including
the refurbishment of more than 200 shop units, extended the business
portfolio in line with inner city government legislation and policies.
- Responsible for the day to day management and operations of the local authorities wholesale market.
- Devised a business plan in line with corporate policies and
increasing the profile of market services by recruiting, training and
developing a team of over 50 staff.
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PUBLICATIONS
- Implications for Relocation and Refurbishment of Inner City Markets in Europe (1993)
- Survey of the Agricultural Food Trade & Distribution Industry in Kazakhstan (1996)
- Plans and Prospects for future Wholesale Food Development in Kazakhstan (1997)
- Designing and Establishing Food Wholesale Markets in Kazakhstan - A Planning Manual (1998/99)
- Marketing Your Business (2000)
- New Harmonised Food Quality Standards for Fresh Produce (Moscow 2001)
- Case study for marketing locally grown tomatoes (Moscow 2001)
- Case study for marketing locally grown vegetables (Moscow 2001)
- Systematic Approach on the Harmonisation of Agricultural Food Standards (Kazakhstan 2001)
- Development of a comprehensive Rural Marketing Service - extension approach to Marketing (July 2002)
- Barriers affecting exporting produce in Kazakhstan (October 2002)
- Import Substitution Opportunities in Kazakhstan (November 2002)
- Design and Operating Wholesale Market Management Manual (April 2003)
- The benefits of establishing Producer Groups (April 2003)
- Improvements in Post Harvesting Techniques (September 2003)
- EU Wholesale Market Operational & Management Handbook (April 2004) Updated 2007
- Livestock Market Management Procedures (Kosovo 2007)
- Handbook on exporting agricultural products to the EU member states (Macedonia May 2007)
- Development of Wholesale Auction Markets (Jordan 2008)
- Policy, Legal and Institutional Aspects of Wholesale Market Development (Jordan 2008)
- Manual on Marketing Guidelines for Egyptian Agricultural Producers and Processors (2007)
- Concept and Rationale of Market Information Systems ( August 2008 – Armenia)
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